The article deals with the main problems of the institute of commercial (brand) name legal regulation in Ukraine. The contradictions between the Civil Code and Economic Code of Ukraine concerning the subjects of commercial (brand) name are analyzed. The ways of improving the corresponding legal provisions and elimination of contradictions between them are proposed. The expediency of creating a uniform register of commercial (brand) names is proved. The definition of commercial (brand) name that illustrates all the necessary peculiarities of the aforementioned conceptis developed. The necessity of the special law that would regulate the institution of commercial (brand) name in Ukraine adoption is proved.
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