The paper reveals the essence of business scaling tools, which are considered as a set of interrelated technological, organizational and digital solutions. These tools are aimed at ensuring flexibility, efficiency and effectiveness in the process of expanding the activities of enterprises, especially when entering international markets. This includes, in particular, the use of digital platforms, ERP systems, cloud technologies, intelligent management systems, as well as demand forecasting and supply chain optimization models.
The study analyzed the practical experience of scaling of leading foreign companies, including those that have already adapted their production and business processes to the challenges of digital transformation. In addition, the study examined the example of a Ukrainian company that has successfully implemented a strategy to enter foreign markets by introducing innovative approaches to management, process automation, and digitalization of interaction with counterparties.
The results of the analysis allowed us to identify the most effective scaling tools and appropriate management models that can be used as models for domestic enterprises. Particular attention is paid to the development and substantiation of the author’s concept - a model of an adaptive production ecosystem focused on the needs of small and medium-sized enterprises (SMEs). The proposed model takes into account the high dynamism of the external environment, the need to ensure digital flexibility, rapid response to changes in demand, and efficient use of resources.
An adaptive ecosystem involves building a flexible, interconnected infrastructure in which every element - from suppliers to end users - interacts based on real-time data. This approach allows not only to optimize operating costs but also to increase the competitiveness of businesses on the global stage. As a result, the developed model can be used as a methodological basis for making strategic decisions on business scaling, especially in export-oriented industries. It is of practical importance for managers, consultants, specialists in innovative development and digital transformation, and can also become the basis for further research in the field of enterprise management in the context of Industry 4.0.
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