MANAGEMENT OF FINANCIAL SUSTAINABILITY OF THE ENTERPRISE AND ITS FEATURES IN THE FIELD OF SMALL RESTAURANT BUSINESS

2021;
: 1-14
1
Lviv Polytechnic National University
2
Lviv Polytechnic National University
3
Drohobych Ivan Franko State Pedagogical University, Department of Economic and management

Purpose. The purpose of this study is to analyze the theoretical foundations of financial sustainability management and their practical application in the field of small restaurant business, improve methodological approaches and develop recommendations for the concept of financial sustainability management to overcome existing problems in today’s conditions.

Design/methodology/approach. In the article the authors used the methods of induction, deduction, theoretical generalization to clarify the essence of financial stability from the standpoint of different authors and formulate a generalizing concept used to determine the basic principles of financial stability management, its tasks, components and the sequence of their application in the formation of the concept of managing the financial stability of a modern enterprise; observation, causation, description, specification, formalization – to analyze the problems of choosing the method on the basis of which the calculation of the main indicators of financial stability of the enterprise, as well as interpretation of the data to be used for small businesses, their calculation and the desired trend of change, the characteristics of the accounting support of this process; dialectical, modeling, generalization – to develop recommendations for improving the methodology and organization of the process of managing the financial stability of a small restaurant business.

Conclusions. It is hypothesized that improving the methodology and organization of financial sustainability management of small restaurants allows to generate quality information space and sufficient resources to ensure a high degree of financial independence and a stable financial condition in which performance will improve or not deteriorate. changes in internal and external factors. It is proposed and substantiated to implement the concept of financial stability management of the enterprise taking into account the time factor in three levels: strategic, tactical and operational. It is noted that in modern conditions entrepreneurs in the field of small business need educational and training services for financial management, in particular, their financial stability, and the most important and most accessible element of financial stability of the enterprise in the short term is its budgeting system.

Practical implications. The results of this study are of interest to small restaurant businesses that address financial sustainability management in quarantine, as quarantine and coronavirus (COVID-19) have caused large-scale economic upheaval, forcing entire businesses to adapt to new, more complex realities. In addition, the results can help identify weaknesses in marketing and finance; the most common causes of bankruptcy; internal and external factors that affect the financial stability of small restaurant business. The paper highlights the features and substantiates the main ways to overcome possible problems of managing the financial stability of small restaurant business.

Originality/value. This study contains a description of the main parameters of managing the financial stability of the enterprise in terms of management levels; reveals the characteristics of modern small restaurant business and the problems that arise in the process of managing its financial stability; contains proposals to ensure the financial stability of a small enterprise, namely, it is proposed to pay attention to three main components: the efficiency of use and increase of equity; ensuring solvency by regulating the size and structure of property and capital of the enterprise; ensuring liquidity of assets.

1. Meskon M. X., Albert M., Khedoury F. (1992). Osnovy menedzhmenta [Fundamentals of management], 68 р.
2. Drury K. (2005). Proyzvodstvennyi y upravlencheskyi uchet [Production and management accounting], 476 р.
3. Kramarenko H. O. (2003). Finansovyi analiz i planuvannia [Financial analysis and planning]. Kyiv: Tsentr navchalnoi literatury, 224 p.
4. Kutsyk V. I., Borysenko N. V. (2009) Sut i analiz finansovo-ekonomichnoho stanu pidpryiemstva v suchasnykh umova [The essence and analysis of the financial and economic condition of the enterprise in modern conditions]. Naukovyi visnyk NLTU Ukrainy: zb. nauk.-tekhn. Prats [Scientific Bulletin of NLTU of Ukraine: Coll. scientific and technical wash], No. 19.13. Lviv: RVV NLTU Ukrainy, рр. 274-278.
5. Lakhtionova L. A. (2001). Finansovyi analiz subiektiv hospodariuvannia [Financial analysis of business entities]: monohrafiia. K.: KNEU, 387 p.
6. Lisovyi A. V., Chunytska I. I. (2010). Analiz finansovykh resursiv yak bazys formuvannia finansovoho potentsialu [Analysis of financial resources as a basis for the formation of financial potential]. Biznes-Navihator [Business Navigator]. No. 21, рр. 96-101.
7. Mamontova N. A. (2001). Finansova stiikist aktsionernykh pidpryiemstv i metody yii zabezpechennia [Financial stability of joint-stock enterprises and methods of its maintenance]: avtoreferat dys…. kand. ekon. nauk. Kyiv, 24 p.
8. Mnykh Ye. V. (2003). Ekonomichnyi analiz [Economic analysis]: рidruchnyk. Kyiv: Tsentr navchalnoi literatury, 412 p.
9. Partyn H. O. (2010). Osoblyvosti vplyvu osnovnykh chynnykiv na finansovu stiikist pidpryiemstva v umovakh finansovo-ekonomichnoi kryzy [Features of the influence of basic factors on the financial stability of the enterprise in the financial and economic crisis]. Naukovyi visnyk NLTU Ukrainy [Scientific Bulletin of NLTU of Ukraine], No. 20.8, рр. 275-279.
10. Savytska H. V. (2007). Ekonomichnyi analiz diialnosti pidpryiemstva [Economic analysis of enterprise activity]. Kyiv: Znannia, 662 p.
11. Soloviova N. I. (2004). Osnovni komponenty finansovoi stiikosti silskohospodarskykh pidpryiemstv [The main components of financial stability of agricultural enterprises]. Ekonomika APK, St. 7 [Economics of agroindustrial complex. Art. 7], рр. 81-89.
12. Strishenets O. (2018). Analitychnyi ohliad finansovoi stiikosti pidpryiemstva [Analytical review of the financial stability of the enterprise]. Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky [Economic Journal of the Lesia Ukrainka East European National University], No. 3, рр. 58-65. Retrieved from: https://echas.eenu.edu.ua/index.php/echas/article/view/367/313
https://doi.org/10.29038/2411-4014-2018-03-58-65
13. Suprun N. O. (2013). Sutnist ta zmist poniattia upravlinnia finansovoiu stiikistiu pidpryiemstva [The essence and content of the concept of financial stability management of the enterprise]. Upravlinnia rozvytkom [Development Management], No. 16, рр. 69-72. Retrieved from: http://nbuv.gov.ua/UJRN/Uproz_2013_16_29
14. Rajnoha, R., Lesníková, P., Korauš, A. (2016). From Financial Measures to Strategic Performance Measurement System and Corporate Sustainability: Empirical Evidence from Slovakia. Economics and Sociology, Vol. 9, No 4, pp. 134-152. DOI: 10.14254/2071-789X.2016/9-4/8.
https://doi.org/10.14254/2071-789X.2016/9-4/8
15. Martyniuk V. M. (2011). Metodolohichni pryntsypy upravlinnia finansovoiu stiikistiu pidpryiemstv torhivli [Methodological principles of financial stability management of trade enterprises]. Nauka y ekonomika [Science and Economics], No. 4, рр. 27-33.
16. Shovkoplias N. V. (2013). Analiz pidkhodiv do vyznachennia sutnosti poniattia "finansova stiikist pidpryiemstva" [Analysis of approaches to defining the essence of the concept of "financial stability of the enterprise"]. Upravlinnia rozvytkom [Development Management], No. 15, рр. 147-149.
17. Nahorna I. V. (2016). Oblikove zabezpechennia otsinky finansovoi stiikosti pidpryiemstva [Accounting support for assessing the financial stability of the enterprise]. Ekonomika i suspilstvo [Economy and Society], No. 3, рр. 534-537.
18. Polozhennia (standart) bukhhalterskoho obliku No. 25 "Finansovyi zvit subiekta maloho pidpryiemnytstva" [Regulation (standard) of accounting No. 25 "Financial report of a small business entity"], zatverdzheno nakazom Ministerstva finansiv Ukrainy [approved by the order of the Ministry of Finance of Ukraine], 25.02.2000, No. 39. Retrieved from: https://zakon.rada.gov.ua/laws/show/z0161-00#Text
19. Metodychni rekomendatsii shchodo vyiavlennia oznak neplatospromozhnosti pidpryiemstva ta oznak dii z prykhovuvannia bankrutstva, fiktyvnoho bankrutstva chy dovedennia do bankrutstva, zatverdzheni Nakazom Ministerstva ekonomiky Ukrainy [Methodical recommendations on identifying signs of insolvency of the enterprise and signs of actions to conceal bankruptcy, fictitious bankruptcy or bringing to bankruptcy, approved by the Order of the Ministry of Economy of Ukraine]. No.14 vid 19.01.2006 r. Retrieved from: http://me.kmu.gov.ua
20. Semenov H. A., Yaroshevskaia O. V. (2011). Diahnostyka finansovo-ekonomichnoho stanu pidpryiemstva [Diagnosis of the financial and economic condition of the enterprise]. Visnyk ekonomichnoi nauky Ukrainy [Bulletin of Economic Science of Ukraine], No. 1(19), рр. 136-141. Retrieved from: http://dspace.nbuv.gov.ua/handle/123456789/45786
21. Abramova I. M. (2014). Upravlinnia zapasom finansovoi stiikosti pidpryiemstva [Stock management of financial stability of the enterprise]. Zovnishnia torhivlia: ekonomika, finansy, parvo [Foreign trade: economics, finance, law], No. 2, рр.. 30-36. Retrieved from: http://nbuv.gov.ua/UJRN/uazt_2014_2_7
22. Bondarenko O. S. (2008). Metodolohichni osnovy upravlinnia oborotnymy aktyvamy pidpryiemstv [Methodological bases of current assets management of enterprises]. Investytsii [Investments], No. 4, рр. 40-44.
23. Plysa V. I., Pryimak I. I. (2009). Stratehiia zabezpechennia finansovoi stiikosti subiektiv hospodariuvannia v ekonomitsi Ukrainy [Strategy for ensuring the financial stability of economic entities in the economy of Ukraine], 144 p.
24. Malik L. V., Pavlova K. I. Problemy finansovoho planuvannia ta biudzhetuvannia [Problems of financial planning and budgeting]. Naukovi konferentsii [Scientific conferences]. Retrieved from: http://intkonf.org/malik-lvpavlova-ki-problemi-finansovogo-planuvannya-t...