In Ukraine the dairy industry is currently in a phase of decline. Many factors have influenced the development of this industry in recent years. The period of the disease of COVID-19, then the attack of the aggressor country on the eastern regions of Ukraine – these factors had a very negative impact on the number of cattle and milk production. During the last three years, representatives of the dairy industry have been trying to influence the development of the industry by proposing, cooperating, and implementing a program for the development of dairy cattle. However, it has not been approved at the state level, and the state does not offer financial support. Therefore, considering the urgency of the problem, strategic measures are proposed in this article for the development of the dairy industry during next 10 years.
Purpose. The dairy industry is one of the most important branches of the agro-industrial complex of Ukraine. The prospects for its development and functioning are important, as milk and dairy products are a valuable and irreplaceable food product.
There are certain factors that affect the development of the industry. Among them: state of production, solvency of consumers, market infrastructure, etc. The demand for dairy products tends to increase due to constant renewal and modernization of the industry.
Therefore, the goal of our research will be the dairy industry of Ukraine, its problems, and the formation of strategic measures for the development of the selected market.
Design/methodology/approach. Conducting the research, general scientific theoretical research methods have been used, namely, analysis, synthesis, systematization, explanation. The method of abstract and logical generalization was applied to study and analyze scientific publications, analytical reports, and legal documents.
Practical implications. The milk market was analyzed (production problems, price policy, export and import). A solution is proposed in the form of a development strategy based on the State program to support the dairy industry, which was created by representatives of the Union of Dairy Enterprises of Ukraine, the Association of Milk Producers, and the Ukrainian Cooperative Federation
Originality/value. The scientific novelty of the research lies in the fact that the Ukrainian milk market was studied and quite a few problems were identified that hinder the development of this industry. Since the consumption of milk covers the basic needs of a person, because this product contains enough useful substances for both adults and children, the issue of the development of dairy farming is extremely relevant.
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