POPULARIZATION OF SCIENTIFIC CONTENT IN UKRAINE: ON THE EXAMPLE OF “MY SCIENCE”, “ART”, “PUBLIC” (SCIENCE)

2021;
: 24-32
1
INTERNATIONAL UNIVERSITY OF ECONOMICS AND HUMANITIES ACADEMICIAN STEPAN DEMIANCHUK

The specifics of coverage of popular science materials on the example of such media as "Kunsht", "Moya Nauka" and "Hromadske" (Science) are considered. The content and topics of materials, frequency of publication, genres, specifics of publications, the presence of these media in social networks and the diversity of content are analyzed.

The list of topics that most often cover the selected media, the quantity and quality of content published during the calendar month is analyzed. Also the quality of coverage of the topic of coronavirus SARS-CoV-2 and the pandemic of 2020, the development of a vaccine at all stages against the coronavirus SARS-CoV-2, its types and proven effectiveness.

The direction of movement of popular science media according to the definition of In Science. The list of Ukrainian popularizers of science is given.

The importance of popularization of science and daily development of science was emphasized, so that there is no gap between the knowledge of scientists and the knowledge of ordinary citizens, and the importance of creating new popular science media in Ukraine. And also on the study of the language of modern science, which is English. Because in this language, publications relating to science, technology, and all advanced scientific research are published. Thanks to English-language publications, promoters have the opportunity to learn about the latest discoveries and inventions. And thus, to quickly bring to the public the latest scientific knowledge. The small number of popular science media in Ukraine and the importance of filling this niche are emphasized, as the audience sees the need for it. And also in the importance of promoting popular science content through social networks such as YouTube, Instagram, Facebook, Twitter, Telegram.

The key directions of development of Ukrainian scientific popularization and its functions are outlined.

The definitions of the terms “popularization of science”, “popular science media” and the functions of popularization of science are given.

  1. Science After Dark [Elektronnyj resurs]. Rezhym dostupu: http://experimentanium.com.ua/science-after-dark/
  2. Anton Senenko. Vid kil'kosti do iakosti. Yak evoliutsionuie populiaryzatsiia nauky v Ukraini [Elektronnyj resurs]. Rezhym dostupu: http://www.nas.gov.ua/UA/Messages/Pages/View.aspx?MessageID=5746
  3. Brytans'ki vcheni zaiavyly pro naukovyj proryv, iakyj pryskoryt' rozrobku likiv. Nad zadacheiu pratsiuvaly ponad 50 rokiv [Elektronnyj resurs]. Rezhym dostupu: https://hromadske.ua/posts/britanskij-vcheni-zayavili-pro-naukovij-proriv-yakij-priskorit-rozrobku-likiv-nad-zadacheyu-pracyuvali-ponad-50-rokiv
  4. Vaktsyna vid COVID indonezijs'koi Bio Farma pokazala efektyvnist' 97% [Elektronnyj resurs]. Rezhym dostupu: https://hromadske.ua/posts/vakcina-vid-covid-indonezijskoyi-bio-farma-pokazala-efektivnist-97-odnak-kompaniya-ne-nadala-vsih-neobhidnih-dani
  5. Holos naukpopu. Chomu joho tak slabo chuty? [Elektronnyj resurs]. Rezhym dostupu: https://ms.detector.media/trends/1411978127/golos_naukpopu_chomu_yogo_tak_slabo_chuti
  6. Hromads'ke [Elektronnyj resurs]. Rezhym dostupu: https://uk.wikipedia.org/wiki/Громадське_телебачення
  7. Zasnovnytsia proektu InScience: V ukrains'kij nautsi sche ie talanovyti liudy, iaki ne vyizhdzhaiut' za kordon [Elektronnyj resurs]. Rezhym dostupu: https://ms.detector.media/mediaprosvita/mediaosvita/zasnovnitsya_proektu_inscience_v_ukrainskiy_nautsi_sche_e_talanoviti_lyudi_yaki_ne_viizhdzhayut_za_kordon/
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  10. Kunsht [Elektronnyj resurs]. Rezhym dostupu: https://uk.wikipedia.org/wiki/Куншт
  11. Nauka v metro [Elektronnyj resurs]. Rezhym dostupu: https://kunsht.com.ua/nauka-v-metro/
  12. Nauka ta ii populiaryzatsiia: stan i perspektyvy rozvytku v Ukraini [Elektronnyj resurs]. Rezhym dostupu:http://www.nas.gov.ua/UA/Messages/news/Pages/View.aspx?MessageID=3988
  13. Nauka iak po maslu [Elektronnyj resurs]. Rezhym dostupu: https://my.science.ua/nauka-yak-po-maslu-podkasty-za-uchasti-avtoriv-moya-nauka-i-ne-tilky/
  14. Nobelivs'ku premiiu z fizyky otrymaly troie doslidnykiv chornykh dir [Elektronnyj resurs]. Rezhym dostupu: https://hromadske.ua/posts/nobelivsku-premiyu-z-fiziki-dali-za-chornu-diru-ta-supermasivnij-kompaktnij-obyekt-u-centri-nashoyi-galaktiki
  15. Moia nauka [Elektronnyj resurs]. Rezhym dostupu: https://my.science.ua/about/
  16. Moia nauka. Avtory  [Elektronnyj resurs]. Rezhym dostupu: https://my.science.ua/authors/
  17. Moia podruha z temnoi materii [Elektronnyj resurs]. Rezhym dostupu:  https://starylev.com.ua/moya-podruga-z-temnoyi-materiyi
  18. Mify [Elektronnyj resurs]. Rezhym dostupu: https://kunsht.com.ua/mifi/
  19. Pandemiia chy lokdaun: scho shvydshe vb'ie ekonomiku? [Elektronnyj resurs]. Rezhym dostupu: https://my.science.ua/pandemiya-chy-lokdaun-shho-shvydshe-vb-ye-ekonomiku/
  20. Populiaryzatsiia nauky [Elektronnyj resurs]. Rezhym dostupu: https://uk.wikipedia.org/wiki/Популяризація_науки
  21. Podkasty [Elektronnyj resurs]. Rezhym dostupu: https://kunsht.com.ua/podkasty/
  22. Pro koronavirus [Elektronnyj resurs]. Rezhym dostupu: https://kunsht.com.ua/texty/
  23. Pro Kunsht [Elektronnyj resurs]. Rezhym dostupu: https://kunsht.com.ua/pro-proekt/
  24. Telekanal dlia pasazhyriv Way TV [Elektronnyj resurs]. Rezhym dostupu:https://waytv.com.ua/
  25. Chy ie majbutnie v ukrains'koi nauky? Fizyk Anton Senenko pro ii 4 holovni problemy [Elektronnyj resurs]. Rezhym dostupu: https://rubryka.com/article/anton-senenko/
  26. Yak robliat' vaktsyny? [Elektronnyj resurs]. Rezhym dostupu:  https://my.science.ua/yak-roblyat-vaktsyny/