In countries that transform their economy is a strong tendency to imitate, the acquisition of consumption patterns and behaviors of more developed countries. Factor for strengthening these trends is globalization and internationalization. In Poland, the market particularly sensitive to process of internationalism is insurance market. Fast going system changes in the insurance market in Poland have caused not only the transformation of infrastructure, but also intensified changes in customer behavior. The article, based on a survey conducted in November-December 2012, presents the process of internationalization of insurance in Poland. The results of that research clearly show that the individual customers in Poland don’t take full advantage of the internationalization.