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  3. Volume 762, 2013

Volume 762, 2013

Content

In this Number

(41 papers)
Role of marketing in intermodal transport
Antonowicz M.
Marketing communication strategies of polish enterprises in eu markets (chosen aspects)
Bajdak A., Janeczek U.
Cooperation of commercial chains with suppliers in the context of csr concept
Bilińska-Reformat K., Stefańska M.
Responding to price changes in the context of growing international competition
Bondos I.
Young consumers` behaviours from selected european countries on market of e-services
Wolny R.
User-generated content – an opportunity or a threat in terms of building brand image
Gasińska M., Gregor B.
The supply chain and the added value formation on the basis of customer-centric approach
Girna O., Hlynsky N.
Information grounds of business negotiations in international markets
Gregor B., Kalińska-Kula М.
The importance of swiss grants for creation of the carpathian euroregion marketing
Greta M., Otto J.
Retromarketing – nostalgia for the past. The sources the success of retromarketing in the segment of older consumers
Jerzyk E.
Marketing activities on the energy market in the european union
Zawada M.
Logistic infrastructure in Ukraine: numbers and reality
Karyy O.
Marketing strategies of chosen Polish cement factories in the backrground of construction sector development
Kowalik J.
Logistic assets and the consequences of their practical use
Krykavskyy Ye., Pokhylchenko O.
Competitiveness of small grocery stores in poland during the economic slowdown
Lipowski M., Angowski M.
Preconditions and prospects of gas energy hub development in Ukraine towards european integration
Lyulchak Z.
Possibilities and forms of business services internationalisation
Majchrzak M., Niedzielski P.
International marketing strategies
Michalski E.
The management of cultural institutions and their image on the basis of the institutions of wrocław municipality
Mróz-Gorgoń B.
Logistic approaches to service of key customers in the purchasing process of individual order products
Nakonechna Т.V., Hryniv N.Т.
Consumers information activity on the Polish food market vs. Integration of poland into the european union
Nestorowicz R.
Advertising in the process of internationalisation of enterprises – towards standardisation or individualisation
Nowacki R.
Behaviors of individuals in the process of internationalism of the insurance market in Poland
Nowotarska-Romaniak B., Ogrodnik H.
Generic types of competitive strategies in the Polish retail industry
Pilarczyk B., Stefańska M.
Polish service enterprises in an international market: marketing perspective
Pluta-Olearnik M.
The role of social media in the young consumers market – case study for Poland and Germany
de Pourbaix P., Chmielewski K.
Perspectives of innovation development of ukrainian industrial branches in economy internationalisation process
Reshetilova T.
Key environmental factors and strategic choices of enterprises in Poland
Śliwińska K., Folga R.
Influence of internationalization on consumer exclusion from the financial services market
Smyczek S.
Personal consumption in Poland in global crisis conditions
Sobczyk G.
The role of marketing innovations in small and medium-sized enterprises
Stanisławski R.
Marketing risks: essence and place in structure of Ukrainian enterpises risk-profile
Starostina A.O., Kravchenko V.A.
Marketing in the primary production sector
Tomczak-Wozniak E.
Private label on food market in Poland
Urbańska J.
The use of the concept of archetypes in building an international brand of ladies' lingerie
Furtak R.
Csr as an element of based-value marketing. Implementation of corporate social responsibility by the danone group in Poland
Howaniec H.B.
Development of logistics in Ukraine: environmental dimension
Chornopyska N.V.
Determinants of development of the market for bio-products among young polish consumers
Szajt M.
Organization of activities in the structure of logistics enterprises value chain
Shandrivska O., Lendуel О.
Evaluation of customer service in the supply chain of food products
Yakymyshyn L.Y., Chtej N.I.
International research of european market of young e-consumers (methodological dilemmas)
Jaciow M.