Information grounds of business negotiations in international markets

Authors: 

Gregor B., Kalińska-Kula М.

The article presents an attempt to assess the degree and scope of using information obtained to support business negotiation processes conducted in international markets. The article includes the characterization of used information sources as well as an analysis of usefulness of obtained information in the context of satisfying information demand of negotiators. The study was based on the results of empirical research that was conducted on the sample of 267 enterprises using the method of direct interview.