національна економіка

This article analyses the characteristics and prospects of the global big data market, and identifies the sources of data leakage in the global big data market. A study of the peculiarities of the development of the big data market in Ukraine in the economic context before and during the war was conducted, which revealed the influence of international institutions in the fight against cyber-attacks in the context of disturbances.

An important role in the development of economic systems of the world’s leading countries is played by small and medium-sized businesses, which are the basis of the economy, create GDP, are a significant source of budget replenishment, provide the largest number of jobs. In the conditions of open economy it is important to compare the national economy with European and world countries, to define strategies that will set the vector of development of a competitive country and ensure accelerated economic growth.

The article proposes approaches and indicators for assessing the effectiveness of state regulation of sustainable development. The indicators of sustainable development of Ukraine according to world ratings are investigated. Forecast of indicators of sustainable development for the next three years is carried out. The influence of each individual indicator on sustainable development of Ukraine is determined.

Stability of operation and development of enterprises to a large extent is due to their
business activity, which depends on the breadth of markets for product sales, business
reputation, level of resource efficiency, active innovation policy, etc. The quality and
correctness of its analysis play a decisive role in making decisions on increasing business
activity; accordingly, the relevance of improving its methodology is increasing.
Business activity research is carried out at the rates of growth of such general indicators of

It is shown  that modernization of the economy of Ukraine, its sectors  and enterprises presents quite a number of problem issues. Their solution requires improvement of organizing the process of managing productive, innovative and HR activities at all levels of the hierarchy: national economy, industry, region, enterprise. These activities must have a clear purpose and have to  be  accompanied  by  realization  of  system  measures  of  organizational,  technical  and economic character.