marketing

Trends in international business show that successful companies are increasingly using
in their work non-traditional business methods. One of these ways to enhance the
competitiveness of enterprises is the “guerrilla marketing”– marketing concept, which aims to
find your marketing niche, reject competing with powerful competitors and non-traditional
but effective ways to advertise and promote their products and services. Today there isa
tendency to increase the proportion of guerrilla marketing in the general budget of

The main aim of this research work is to analyze theoretical approaches of definition of partnership relation of the enterprise and to underline the possibilities of cooperating with High Education Institutions. The main tasks, concepts, objectives and characteristic оf partnership relation оf enterprise are imposed. The classification of kinds of partnership relations depending on the goals is expanded.

A standard information CALS-system module of marketing research of a phosphoric acid waste utilization of large-capacity productions has been developed. The marketing research has been structured in the following categories: analysis of the raw material and processing market; analysis of waste processing technologies; analysis of the waste utilization products markets.