ціна

The article features revealed pricing for machine building products. The general approach to modeling the process of pricing for machine building products within the parameters of the demand for goods produced using this product. The building model performance optimization criterion prices and volumes of sales machine building company. Established the possibility of using performance optimization criterion prices for machine building  products to address the task of selecting the best varieties of products.

The concept of «breakthrough» products, their characteristics and methods of their identification are specified. The main approaches to pricing the products that are new to the market are analyzed. The basic factors that affect formation of the «breakthrough» product consumer value are examined. The use of methodology for the «breakthrough» product pricing according to the level of its consumer value is grounded.