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Media text is a type of text directly connected with reality. The method of verbal representation of reality depends on the journalist’s language competence, the ability to choose the appropriate word to denote a subject, process or phenomenon, the ability to combine words into phrases and sentences based on semantic and logical compatibility. At the level of the text, the corresponding feature is the preciseness of word usage.

The relevance of the study is determined by the need to find the means of achieving “multi-voice” media text that are optimal for the implementation of the journalist's communicative tasks; one of such tools is the particle movlyav. The article aims to investigate the communicative potential of the the particle movlyav in modern online media texts in the Ukrainian language, the task is to identify the functions of the particle movlyav, the emotional and evaluative load which it gives to the text.

The results of scientific research concerning features of regional news of Luhansk and Donetsk regions are examined in this article as well as empirical analysis of possibilities of TV channels of beforementioned regions and monitoring of expectations of recipients who live on the edge between the territories occupied by Russia and the territories under control of Ukraine.

The following aspect is examined in this article: the concept of creating news on regional TV channels consists of informing about all spheres of life organically combined with regional, national and universal values.