FROM CHARISMATIC TO ALGORITHMIC LEADERSHIP: THE EVOLUTION OF MANAGERIAL PARADIGMS IN THE AGE OF ARTIFICIAL INTELLIGENCE
Purpose. The purpose of the study is to scientifically substantiate the transformation of leadership models under the influence of artificial intelligence and to outline the prospects for transitioning from charismatic to algorithmic management within the digital economy. The research seeks to demonstrate how algorithmization affects leadership styles, reshapes managerial decision-making, and redefines the role of leaders in different organizational contexts.