медіатекст

The relevance of the study is determined by the need to find the means of achieving “multi-voice” media text that are optimal for the implementation of the journalist's communicative tasks; one of such tools is the particle movlyav. The article aims to investigate the communicative potential of the the particle movlyav in modern online media texts in the Ukrainian language, the task is to identify the functions of the particle movlyav, the emotional and evaluative load which it gives to the text.

Modern mass media significantly influence the perception of certain social groups. Journalistic standards require adherence to the principle of language tolerance, avoid words and expressions that contribute to the formation of negative stereotypes. In this context, the study of age names used in the media is relevant. This aspect of research on language tolerance is not in the focus of special interest of researchers, in particular, given the deep rootedness of names with pejorative semes in everyday vocabulary in various fields, so speakers do not think about the meaning of tokens.

The language of the media reacts most quickly to changes in public relations, produces and actively uses words that nominate new realities, give them an appreciation. Тhe media not only reflect, but also promote new sociocultural patterns of behavior, they are drivers of changes in the perception and interpretation of social phenomena.