price level

The article considers theoretical, methodological, and practical aspects of management decision- making processes in enterprise pricing systems in the context of digital transformation of the economy, high competition, and market volatility. It is argued that effective pricing is a key factor in ensuring the profitability, competitiveness, financial stability and strategic position of an enterprise.

Retail trade in Ukraine is an important branch of its economy and significantly affects the satisfaction of the population's needs for consumer goods. Based on the analysis of secondary marketing information, it was determined that the volumes of retail turnover of enterprises operating in the field of retail trade increased significantly in 2021 compared to 2013.