експортна діяльність

This research is dedicated to the adaptation of the international marketing model for Tile LLC a Ukrainian company specializing in the manufacture of metal roofing and facade materials, targeting entry into the Slovak market. The study addresses the pressing issues caused by insufficient localization and cultural adaptation of marketing strategies, which limit the effectiveness of the company’s export activities and weaken its competitive position abroad.

For Ukrainian enterprises today – in the conditions of war – activation of foreign trade and strengthening of its effectiveness are critically important tasks.

Implementation of foreign economic activity by enterprises is a complex process that requires not only a significant amount of resources, but also a competent approach to evaluating its effectiveness. Comparing the achieved results with previous periods or competitors allows to determine the current level of efficiency of such activity and to make the necessary changes to the company’s strategy.