distribution channels

The article is devoted to the study of new technologies in warehouses; the essence of the “distribution channel” is considered through the analysis of the definitions of this term by various authors; the difference between the supply channel, the goods movement channel and the distribution channel was analyzed; the main changes and problems in the field of distribution over the past few years have been identified; describes the most innovative technologies for digitalization of warehouses.

The basic approaches of distribution channels formation of enterprise are analyzed, the stages of sale channel strategy development are studied. The modern trends of sales channels development related to direct marketing are analysed. The processes of development, maintaining and usage of customers, suppliers and mediators databases are considered in order to establish and develop contacts with them, advantages and disadvantages of the databases usage are overviewed. The appropriateness of economic-mathematical modeling usage to optimize marketing distribution policies is justified.