indicators

The existing approaches to management systems formation are analyzed. It is proposed to manage marketing distribution policy according to the principles of the 5P-4S-5C. It is determined that the effectiveness of marketing distribution policy can be defined on the basis of indicators that can be combined in the following groups: market share indicators, indicators of sales activities profitability, indicators of marketing costs effectiveness, indicators of inventory and indicators of service

It was grounded the importance of key performance indicators in the system of modern
enterprise management. It was analyzed the scientific approaches in estimating and analyzing
effectiveness activity of enterprise. According to the results of analysis of different scientists’
researches in subject field in was notioned the ambivalent character of enterprise performance
indicators, used in different scientific issues. It was pointed out the changes, that happened in
the theories of effectiveness and efficiency.

In the process of improvement of industrial and business activities of enterprises in
accordance with changes of competitive market environment the question of efficiency assessment
of outsourcing transactions which secure solid economic benefits and simultaneously generate line
of risks is very important. Despite the abundance of literature which examines the features of
evaluating the effectiveness of outsourcing, one of the outstanding issues today is the issue of