The article presents a literature overview of scientific and analytical insights into business sustainability assessment highlighted by both researchers and well-known international organizations. The key idea is to investigate different approaches to forming indicators for sustainability assessment.
The article presents indicators used for evaluating the enterprise marketing strategy efficiency with current approaches. Trends in evaluating marketing strategy of value-based enterprises are analyzed and specified. There are selected and grounded evaluation indicators of marketing strategies efficiency of value-based enterprises. The system of indicators corresponding to the selected principles and demands of value-based manage¬ment as well as to the suggested efficiency evaluation criteria is developed.