In the article the relevance of using modern digital marketing tools, namely the marketplaces, is investigated. The description of the “markeplays” concept is given, its types, main features and advantages of application are highlighted. Describes its main advantages, disadvantages and features of application for the development of e-business.
The article investigates the tendencies of a global e-commerce market and its legislative regulation. The value of e-commerce for domestic businesses as well as the main advantages of electronic commerce over the traditional one is shown. The features of e-commerce implementation in Ukraine are determined.
The article focuses on the analysis of the virtual economy, global trends in e-commerce, market size of e-commerce and the prospects of their development. Innovations in e-commerce, industry 4.0, which is a profitable platform for investments from around the world, are presented