Generalized structural model of Big Data information resource for e-commerce systems developed in this paper. The analysis and substantiation of possibility and expediency of use of the Big Data in the processes of e-commerce performed. Concept of metascheme for control of access to Big Data source developed. Application of such metascheme allows to form a subset of data resource relevant to a certain type of e-commerce tasks.
In the article the relevance of using modern digital marketing tools, namely the marketplaces, is investigated. The description of the “markeplays” concept is given, its types, main features and advantages of application are highlighted. Describes its main advantages, disadvantages and features of application for the development of e-business.
The article investigates the tendencies of a global e-commerce market and its legislative regulation. The value of e-commerce for domestic businesses as well as the main advantages of electronic commerce over the traditional one is shown. The features of e-commerce implementation in Ukraine are determined.
The article focuses on the analysis of the virtual economy, global trends in e-commerce, market size of e-commerce and the prospects of their development. Innovations in e-commerce, industry 4.0, which is a profitable platform for investments from around the world, are presented