Big Datamodels for E-commerce Systems

2018;
: pp. 37 - 42
Authors: 

Andrii Berko

Department of Information Systems and Networks, Lviv Polytechnic National University, S. Bandery Str., 12, Lviv, 79013, UKRAINE

E-mail: andrii.y.berko@lpnu.ua

Generalized structural model of Big Data information resource for e-commerce systems developed in this paper. The analysis and substantiation of possibility and expediency of use of the Big Data in the processes of e-commerce performed. Concept of metascheme for control of access to Big Data source developed. Application of such metascheme allows to form a subset of data resource relevant to a certain type of e-commerce tasks.

  1. Akter S. Big data analytics in E-commerce: a systematic review and agenda for future research / Shahriar Akter ,Samuel Fosso Wamba // Electronic Markets. –Volume 26, Issue 2. – Springer International Publishing AG. – 2016. – P. 173–194.
  2. Allen R. Top E-commerce Trends to inform your 2017 marketing strategy [Електронний ресурс] / Robert Allen. – June, 2017. – Режим доступу : http://www.smartinsights.com/ecommerce/ecommercestrategy / top-ecommerce-trends-inform-2017-marketing-strategy/.
  3. Radde B. Big Data: Future Of E-Commerce [Електронний ресурс] / Björn Radde. – November, 2014. – Режим доступу : https://www.linkedin.com/pulse/20141112200850-1172947-big-data-future-of....
  4. Большие данные (Big Data) [Електронний ресурс]. –TАdviser: Деловой портал. – 2016. – Режим доступу : http://www.tadviser.ru/index.php/Статья: Большие данные (Big Data)
  5. Большие данные в электронной коммерции [Електронний ресурс]. – TАdviser: Деловой портал. – 2014. – Режим доступу : http://www.tadviser.ru/ index.php/Статья:Большие данные_в_электронной_ коммерции