marketing innovation

Features of marketing of the innovation support of domestic industrial enterprises in the conditions of international economic relations

The purpose of this article is to study the theoretical foundations and applied problems in marketing support of the innovation enterprises in conditions of international economic relations. Theoretical and methodological basis of research are the fundamental provisions of economic theory, scientific works of scientists on marketing of innovations.

The role of marketing innovations in small and medium-sized enterprises

Innovations play a major role in the development of enterprises. According to the generally accepted division innovations are divided into: product, process, organizational and marketing innovations. The most popular among small and medium-sized enterprises are product innovations. Marketing innovation are taken less frequently, due to their derivative nature with respect to other types of innovation.