SWOT-аналіз

The paper presents the results of analysing the activities of a machine-building enterprise, taking into account the influence of factors of the political and socio-economic crisis. Based on the results of the PEST- and SWOT-analysis, the most promising directions of sustainable development of an engineering enterprise are identified, namely, implementation of energy-efficient solutions, use of circular economy principles, application of environmentally friendly technologies, digitalisation, and personnel training.

The water resources of Zhytomyr region are an important national asset, the condition of which affects people's health, economic development and the "good" environmental condition of the region. The current state of water resources in Zhytomyr region is of some concern due to a number of challenges, including: water pollution with organic materials, nutrients and toxic elements due to incomplete or no wastewater treatment, leaching of pollutants from agricultural land and plastic waste.

Досліджено стан та тенденції розвитку глобального ринку Big data. Проаналізовано динаміку місткості глобального ринку Big Data за період 2011-2020 рр. та ідентифіковано основні сегменти даного ринку за джерелами доходу, проаналізовано динаміку доходів п’ятірки лідерів країн глобального ринку Big data. Окрему увагу зосереджено на аналізуванні цільового сегменту персональних даних осіб. Для  аналізування глобального ринку Big Data застосовано концепцію п’яти сил конкуренції за М.

This article shows that the government marketing could be a mechanism that would implement the strategy of finding new market outlets in the situation of social, political, and economic instability. In order to provide further insight into the world practices of conducting the government marketing, this article examines the history of various countries (Denmark, Australia, New Zealand, Canada) in the context of supporting respective domestic producers upon their entries into the global market.