SWOT-analysis

The water resources of Zhytomyr region are an important national asset, the condition of which affects people's health, economic development and the "good" environmental condition of the region. The current state of water resources in Zhytomyr region is of some concern due to a number of challenges, including: water pollution with organic materials, nutrients and toxic elements due to incomplete or no wastewater treatment, leaching of pollutants from agricultural land and plastic waste.

The paper hypothesizes that the dynamic digitalization of the economy, based on the benefits of using Big data, accelerates the use in management and production processes of technologies offered by this market. However, it is noted that the acquisitions of the Big data market also exacerbate the socio- economic contradictions between countries with developed market economies and institutionally underdeveloped countries, which include Ukraine.

This article shows that the government marketing could be a mechanism that would implement the strategy of finding new market outlets in the situation of social, political, and economic instability. In order to provide further insight into the world practices of conducting the government marketing, this article examines the history of various countries (Denmark, Australia, New Zealand, Canada) in the context of supporting respective domestic producers upon their entries into the global market.