investment attractiveness

The article substantiates the relevance of unification, harmonization and development of the theoretical and applied base of diagnostics of investment attractiveness of enterprises in the conditions of European integration of Ukraine. The theoretical and legislative principles of diagnostics of investment attractiveness of enterprises are critically analyzed. Based on the study of domestic and foreign diagnostic practices, as well as the challenges of European integration, it is proposed to apply a comprehensive approach to assessing the investment attractiveness of enterprises.

The article reveals the essence of investment competition and presents research of macroenvironment of enterprises of construction industry. Proved that attracting investment in the development of the national economy stands pressing issue today, because investment activity and investment in the country is a basic factor in the development of all sectors and particularly capital intensive, that is, the construction industry.

It is considered in the article the conceptual framework of regulation of the institutional environment of investment processes, which include the ideological basis for the sustainable and viable development of investment system and complex mechanisms and measures that are to be practically implemented in order to achieve the objectives which are set out in the list of conceptual problems: maximization of volumes of new investments, stimulation of the reproduction of capital, which already works in the economic system of the country and regions.