Аналізується використання вербальної маніпуляції у сучасних ЗМІ з метою впливу на поведінку та свідомість адресата, а також розглядається комп’ютерний контент-аналіз як метод виявлення вербальної маніпуляції у ЗМІ.
The analysis of verbal manipulation usage in modern media in order to influence on human behavior and consciousness and considered computer content analysis as a method of identifying verbal manipulation in the media.
The development of the information society has an impact not only on the quality of life of people, but also on the formation of new communication links. The rapid penetration of information technology into different areas of our lives has contributed to the global spread of the Internet, in which social networks are actively used for communication. For advertisers, social networks provide unique opportunities for rapid dissemination of information and direct contact with consumers.
The article is devoted to the study of popular global news telegram-channels, their impact on society, and the identification of advantages and disadvantages of this media format. The article examines prominent news channels such as The New York Times, BBC News, The Guardian, CNN and Reuters. Their features and differences are analyzed, the positive and negative aspects of using Telegram channels to receive news and information are described.
The mass media exposure of its readership to the burning problems of nowadays, internationally or a country-confined, has always been questioned for a degree of manipulation involved. For the British people, the Brexit vote and its largely overlooked complications have been the most urgent national problem for which there is no immediate solution in the foreseeable future. The British press coverage of Brexit is a crucial agent in shaping the public and an individual’s stand to the Brexit issues.