підприємства

In the article the authors analyze the approaches to the definition of “social responsibility”. The paper substantiates the relevance of implementing the principles of corporate social responsibility. The authors study the types of social responsibility and its manifestations. It is concluded that corporate social responsibility initiatives are based on four different categories, namely ethical responsibility, philanthropic responsibility, environmental responsibility and economic responsibility.

The paper develops the theoretical principles of building organizational structure of management. The reasons were analyse for the development of new organizational structures in conditions of mass of corporate networking businesses.  Shown that the effective operation of the business in the conditions of intensive development network environment should draw the appropriate organizational structure of management. Particular attention was drawn to create branched horizontal communication and concentration professional capacity of enterprises in key units of its management system.