The concept of «museality» is one of the main theoretical constructs in the modern museology. Museality means that a person considers selected subjects as such important testimonies of a certain state of things that wants to keep them as long as possible and to disseminate knowledge about them in the society. This particular relation of a person to his world is connected with the material objects, which are called «musealias». «Museal need» to take from everyday use some monuments of antiquity had various motives in different historical periods.
On the base of the historical and urban studies it is presented the hypothesis that the town of Zhovkva is an example of late Renaissance urbanism and was built at the end of 16th century according to the project based on the concept of ideal city. The towns are characterised with a well-preserved original. Renaissance planning structure and a number of architectural monuments that are connected with it.