This article presents the content analysis techniques for online newspapers. The model describes the processing of information resources in content analysis and simplifies automation technology of content management. In this paper the basic problem of the syntactic and semantic analysis of content and functionality of content management services is analysed. The fast growth of global networking and online content-commerce simplified process of publishing and moderation of articles. As a result Marketing Intellectual System for Online Publishing was proposed. The article discusses the development of unified methods and software tools for processing information resources in the Internet systems. A new approach to application and implementation of business processes is formulated for the construction of these systems. The methods of content and information resource processing are developed. Software tools for content processing are developed.