bias

Existing journalistic standards are designed to prevent conflicts within society. In particular, this concerns the standard of balance of opinions, points of view, which implies the need to «give the floor to all parties to the conflict and reflect their positions, while the journalist himself must be as impartial as possible». Specifying of this standard, experts advise to avoid a false balance to consult with professional experts and to refuse altogether from writing material in case of lack of information.