бізнес-модель

The circular economy is a prerequisite for the new industrial revolution, because it contributes to achieving maximum economic efficiency in industry and reducing the negative impact on the environment. Its implementation involves a set of measures aimed at the sustainable development of enterprises, the country and society. Introducing the concept of circular economy is an important and necessary step for the development of our country, its integration into the European Union and post-war recovery.

The article studies risks and problems which businesses face in the pandemic and war conditions. The need to transform business processes based on their organizing and structuring has been substantiated. It is recommended to concentrate on those processes that make up the chain of created value: customer interaction business processes; business processes that have a great impact on the business income; business processes providing valuable processes to the enterprise; and cross-functional business processes that require coordination.

The results of research in the field of designing a business model of an enterprise in conditions of sustainable development through the introduction of innovations are presented. The role of disruptive innovations in business process reengineering is highlighted. The concept of 4P innovations is presented, the classification of innovations according to the level of technological novelty and impact on the market is carried out. The main types of circular business models are described (cyclical, extending, intensifying, dematerialising).

The article is devoted to the study of circular economy, its concept; the main circular business- models, their essence and advantages in the practical application based on the analysis of researches of their introduction and use in the world and domestic companies are analyzed; features of the development of circular economy in Ukraine in disclosure of researches of sources of financing of innovative activity and a share of innovative enterprises in general scale are revealed; the expediency of introduction of energy-efficient and energy-saving technologies at the enterprises within the li

Accelerated population growth, depletion of natural resources, excessive pollution of the environment, which threatens the existence of mankind, was a prerequisite for the emergence of the concept of circular economy and the principles of sustainable development, ie doing business without harm to the environment. The model of circular (circular) economy is aimed at energy saving, regenerative environmentally friendly consumption and production.

In today’s environment, organizations need new corporate strategies and models to protect profitability and competitiveness, as well as the heritage of natural resources. A circular economy is a model of production and consumption in which all resources and products are reused in the economic cycle, which can significantly reduce waste generation and create additional economic benefits for business. This is especially important in the context of the recovery from the economic crisis caused by the COVID-19 pandemic.

To improve the effectiveness of the company is necessary as horizontal structuring of production activity (technology) and the structuring of functional management activities (function control). It is realized in the context of building a process model of the enterprise, which today widespread.

The concepts of a business model and an innovation business model are specified. The factors that influence business models development in current market conditions are examined. The main approaches to effective innovation business model elements classification are analyzed. The basic components that ensure success of innovation business models in modern dynamic markets are determined.