Purpose. The study aims to examine current trends in digital content marketing and the effectiveness of various communication channels in B2B and B2C segments during 2023–2025. The primary goal is to identify key factors for successful content marketing and assess the impact of audio and interactive channels on audience engagement.
In the article formulates goals and the need to formulate tourism brand city or country.
The essence of concepts “brand”; the essence of the concept of “city brand” and “brand ones”.
Characterizes the essence of the term “branding” and “branding the country”. Preconditions
of branding the country. The features of the national branding of the country. Listed goal ofa
tourism branding, namely, creating an attractive image of the country; promotion of culture
and history features, national mentality etc. country or city where tourism products