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The article deals with the peculiarities of demand and the justification of the functioning of the national telethon «The only news (Yedyni Novyny)» in the second year of the RussianUkrainian war through the prism of the preferences of the young audience. Attention is focused on the main arguments of criticism of the national telethon and compared with real threats and challenges.

In the article, the author examines the problems associated with increasing the relevance of television news programs in the context of intense competition between television and such modern media as news feeds, blogs, social networks, YouTube channels, which, due to their technical capabilities, can provide higher operational efficiency. presentation of news content compared to traditional televison news releases.