In the article, the author examines the problems associated with increasing the relevance of television news programs in the context of intense competition between television and such modern media as news feeds, blogs, social networks, YouTube channels, which, due to their technical capabilities, can provide higher operational efficiency. presentation of news content compared to traditional televison news releases. In these conditions, television channels, as well as authors of television programs specializing in the genre of news television, have to look for fundamentally new approaches to broadcasting news, especially taking into account the capabilities of a modern person through various gadgets, they are constantly in the information news space. The article points out that attempts to "beat" the Internet as a source of information are futile for modern television; response. It is such formats that can contribute to solving the problems of news television are longread and financing, which are focused on broadcasting news through an appeal to the personality of the Hero of a television program, which is not only a form of increasing the competitiveness of the television news genre, but also carries a significant social potential. because in the center of the news is a person, as the main creator of events and its participant. The article points out that these formats on Ukrainian television are based on a human story that lasts in time, characterizes a fairly long cycle of events in which the hero takes part. Currently, this format is actively used by various television projects, among which the most successful are “Visiting Dmitry Gordon”, “Life of Vidomeh People”, “Secular News”. In the article, using the example of these projects, the features of longread and financial formats are described, their characteristic features are determined, as well as their prospects in the context of solving the problems of the domestic news genre on television.
1. Aleksey Panin: “V gostyah u Dmitriya Gordona”. URL: https://www.youtube.com/watch?v=6o-y9KhEdXs (data zvernennya: 20.12.2021).
2. Aleksey Panin. Pokayanie pered ukraintsami, Putin, Kryim, noga, sobaki. “V gostyah u Gordona” . URL: https://www.youtube.com/watch?v=7TrnVtQkvfE (data zvernennya: 20.12.2021).
3. Vayshenberg Z., Rakers Yu. Novinna zhurnalIstika: navch. posIbnik : standarti yakostI zhurnalIst. praktiki. K.: AkademIya UkraYinskoYi Presi, 2011. 261 s.
4. Dmitrovskiy A. L. Zhanryi zhurnalistiki // Uchenyie zapiski Orlovskogo gosudarstvennogo universiteta. Seriya: Gumanitarnyie i sotsialnyie nauki. 2014. . URL: https://eyberleninka.ru/artiele/n/zhanry-zhurnalistiki.
5. Zhittya vIdomih lyudey. URL: https://1plus1.ua/zitta-vidomih-ludej. (data zvernennya: 25.12.2021).
6. “Kanal, vyi chto tvorite?”: Zriteli shokirovanyi vyipuskom “Govorit Ukraina” o chernigovskih podrostkah. URL: ttps://detector.media/kritika/article/125109/2017-04-13-kanal-vy-chto-tvoryte-zrytely-shokyrovanyvypuskom-govoryt-ukrayna-o-chernygovskykh-podrostkakh/ (data zvernennya: 25.12.2021).
7. Katya Osadchaya: “Ya vyinoshu na poverhnost to, o chem govoryat v uzkih krugah”. URL: https://fromua.com/onlain-konferencii/109237-katya-osadchaya-ya-vinoshu-... (data zvernennya: 25.12.2021).
8. Longrid yak odna z form suchasnoYi multimedIynoYi zhurnalIstiki / Yu. Maksimets, T. Polyakova // Sistema natsIonalnih zmk u suchasnIy ukraYinI: nova vIzIya materIali HVII VseukraYinskoYi naukovopraktichnoYi konferentsIYi molodih vchenih ta studenIv. (14 kvItnya 2021 r.). DnIpro, 2021. S. 24–27.
9. Sekretyi sotsialnyih tok-shou: kak geroi popadayut v proekt i chto poluchayut za otkroveniya. URL: https://kp.ua/culture/635581-sekrety-sotsyalnykh-tok-shou-kak-heroy-popa... (data zvernennya: 25.12.2021).
10. Sergey Makovetskiy. “V gostyah u Dmitriya Gordona”. URL: https://www.youtube.com/watch?v= iFnc5HbANzE.
11. Skott K. Storitelling – po-prezhnemu nashe vse. Pochemu zhurnalistu ne sleduet zabyivat o znachimosti istorii kak takovoy. URL: https://talk-on.ru/materials/uchis-kak-nado/Storitelling__poprezhnemu_na... Pochemu_zhurnalistu_ne_sleduet_zabyvat_o_znachimosti_istorii_k/ (data zvernennya: 24.12.2021).
12. Tertyichnyiy, A. A. Analiticheskaya zhurnalistika: uchebnoe posobie / A. A. Tertyichnyiy. – 2-e izd., ispr. i dop. M.: Aspekt Press, 2013. 352 s.
13. Bergland C. How Has News Changed Over the Past 30 Years? – Режим доступа: https://www.psychologytoday.com/us/blog/the-athletes-way/201905/how-has-....
14. Dahlstrom Michael F. Using narratives and storytelling to communicate science with nonexpert audiences. PNAS. 2014. – URL: https://www.pnas.org/content/111/Supplement_4/13614.
15. Duffy A. News: Mobiles, Mobilities and Their Meeting Points Digital Journalism Vol. 8, 2020 – Is. 1. Pр. 1–14.
16. Edwards J. TV is dying, and here are the stats that prove It. https://www.businessinsider.com/cordcutters-and-the-death-of-tv-2013-11.
17. Eveland W. P., Cooper K. E. An integrated model of communication influence on beliefs. PNAS, 2013. vol. 110. suppl. 3. – URL: https://www.pnas.org/content/110/Supplement_3/14088.
18. Facts Versus Opinions. How the style and language of news presentation is changing in the digital age. rand https://www.rand.org/pubs/research_briefs/rb10059.html.
19. Harris, R. J. (2004) A cognitive psychology of mass communication. 4th Ed. New Jersey: Lawrence Erlbum Associates, Inc.
20. Hinrik J.-Schmidt & Wiebke Loosen. Both Sides of the Story: Assessing audience participation injournalism through the concept of inclusion distance. Digital Journalism, Vol. 3, 2015, Is. 2. Pр. 259–278.
21. Johnston L. Social News = Journalism Evolution?: How the integration of UGC into newswork helps and hinders the role of the journalist. Digital Journalism, Vol. 4. 2016. Is. 7. Pр. 899–909.
22. Kristin M. Barton, 2009. “Reality television programming and diverging gratifications: The influence of content on gratifications obtained. Journal of Broadcasting & Electronic Media, vol. 53, № 3. Pp. 460–476.
23. Tait R. The Future of International News on Television. Vol. 20, 2000. Is. 1. Pр. 51–53.
24. Westlund O. Mobile news. A review and model of journalism in an age of mobile media. Digital Journalism Vol. 1, 2013 – Is. 1. Pр. 6–26.
25. Who is Mr Gordon. Рантье, журналист или политик? – Режим доступа: https://project.liga.net/ projects/gordon/.