чинники

Purpose - The purpose of the article is to study esports market, analyse data on esports dynamics in the world and Ukraine and possible investment areas of esports and its investment attractiveness.

Design/methodology/approach –  Conducting the research, general scientific theoretical research methods have been used, namely, analysis, synthesis, systematization, explanation. The method of abstract and logical generalization was applied to study and analyze scientific publications, analytical reports, and legal documents.

The article substantiates the necessity of studying and systematizing the factors which influence development of logistics in Ukraine. The results of research into external factors having impact on the development of logistics allowing for globalization, internationalization and integration in all spheres of social life are exposed. A generalized ordering of the most significant factors influencing the logistics development is performed.