consumer protection

Purpose – Financial literacy plays an increasingly important role in the formation of vital skills of the population. The ability to correctly understand and use financial services is already an integral part of the knowledge of an adult. Because of this, measuring the level of financial literacy plays an important social role. The aim of this article is to analyze market behavior and consumer knowledge on the financial market in the light of scientific achievements and own research.

The article deals with the issues related to the Polish life insurance market in the context of applied information and protection policy solutions. The role of applying a new approach to protect consumer rights in the insurance market is highlighted. The importance of setting new regulatory standards and practices on the part of supervisory authorities has been emphasized in order to increase the transparency of products and the application of certain solutions or the prohibition or limitation of the sales of certain insurance.