The article develops a method of evaluating and diagnosing costs for event management in the form of a matrix that takes into account the directions of managing event processes of business entities (strategic management of event processes; event management of integration, transformation, and change; management of team building processes; management of business activities ) taking into account the phases of its formation and development (emergence phase, growth phase or “accelerated growth”, stabilization and maturity phase, activity reduction phase or “restructuring”) and provides for econo
The articles study domestic and foreign experience on the peculiarities of the formation and development of event management and event industry in general. Peculiarities of the historical perspective of event management development are considered. The state of the world inventory market is characterized and a comparative analysis with its state in the domestic territory is carried out. The change of the inventory industry under the influence of COVID-19 is investigated.
In the article the conceptual model of event management construction and usage in enterprise management is formed and investigated. The essence of the constituent elements of the model is revealed, their description is made.