фактори впливу

In dynamic and changing conditions of enterprise functioning, there is an objective necessity and constant need to respond to external environmental factors, since they set the course of market develop- ment, determine demand and new needs, which makes it advisable to form such a management system that will ensure potential development.

Impact factors, that are shaping the individualistic perception of the supported objects by the relevant subjects, who interact with them, directly or indirectly, are considered in this research. A form of impact factors’ (performing impact on the supported software complexes) representation has been studied and proposed.