інтернаціоналізація

The relations between Ukraine and Poland represent a long history of partnership and have a great economic importance for both countries. At the present stage, Poland is one of the largest international trade partners of our country. In the history of Ukraine’s foreign trade during 2019— 2020, Poland occupied second place in the structure of domestic exports. Thus, in 2020 the share of exports of Ukrainian goods to Poland was 6.65 %.

The article investigates the possibility of improving the marketing strategy by using new tools, among them the tools of corporate social responsibility at Ukrainian enterprises. The definition of the corporate  social  responsibility  concept  is  generalized.  The  main  tools  of  the  corporate  social responsibility as well as the relationship between these tools and the enterprise internationalization marketing strategy are determined.