комунікація

This article analyzes the interaction between local television channels and local government bodies, as well as with territorial communities within the framework of decentralization. The paper reveals the theoretical aspects of regional media work and defines the role of television channels at the local level. In addition, it proposes a classification of the main models of cooperation between television channels and government bodies and describes the pros and cons of media work.

The study analyzed the dynamics of media startup development and changes in their business models under the influence of global digitalization processes caused by modern technological changes. The results obtained indicate a profound transformation of the modern media landscape, which is manifested in the reorientation of monetization mechanisms: the traditional advertising model is gradually losing dominance in favor of innovative formats, in particular paid subscriptions, crowdfunding practices and native advertising.

In the context of a full-scale war, business in Ukraine faced challenges that required not only the adaptation of products and logistics, but also significant changes in the ways of communicating with consumers. Traditional marketing approaches focused on sales and promotion are becoming unacceptable or even harmful in the context of increased sensitivity of society to messages. Brands are forced to transform their messages: to communicate not only about the product, but also about values, solidarity, support for society and the army.

The article examines the main groups of socio-psychological problems affecting the innovative development of recreational enterprises, including resistance to change, low innovation motivation, insufficient communication, weak organizational culture, psychological fatigue among staff, team conflict, and a deficit of leadership. Resistance to change is analysed as a natural phenomenon that can be managed and transformed into a constructive force through professional communication management, personnel engagement and the cultivation of trust within the team.

Media texts use the names “internally displaced person”, “IDP” (without decoding), “migrant” to refer to people who were forced to change their place of residence within Ukraine due to the war, there are individual cases of using the names “refugee”, “new resident”, “evacuee”, “new arrival”. Each nominative unit has some differences in meaning, confirmed by the media context of their use. The abbreviation “IDP” most often reflects depersonalization, passivity, inability to take active actions.

The article examines the role of communicative management in conflict resolution and analyzes its basic principles. Communicative management serves as a practical tool for building effective relationships within an organization and with its external environment. It has been studied that such principles of com- municative management as communication, listening and constructive dialogue help to prevent conflicts at the enterprise.

The role of information and communication management in the strategic management of the organization is to ensure the effective collection, analysis and dissemination of information to achieve strategic goals. This area of management plays a critical role in the formulation and implementation of strategies because it allows the management of the organization to have access to important data to make informed decisions.

This article considers the problem of formalization of elements and binary connections of multifunctional data, which are components of cyber-physical systems. The concept of a free and active element of a complex system and its classes relatively interact with environment resources and consumer information messages. Six attributes of binary relationship elements such as information, material, energy, optics, management, and general have been classified. The table shows four classes of active interaction between elements of complex systems of signs.

Проаналізовано передумови виникнення стільникового зв’язку, описано основні види послуг, які надаються національними операторами та проаналізовано відомі системи самообслуговування абонентів. Обґрунтовано методологічні засади побудови модуля вибору тарифного плану та сформульовано висновки щодо можливості його проектування із використанням сучасних технологій програмування.

Розкрито сучасне розуміння феномена інформаційного суспільства, подані показники, тенденції й прогнози впровадження інформаційних технологій у світі та його вплив на глобальний розвиток. У цьому контексті розглянуто соціокультурні зрушення в Україні, безпосередньо пов’язані зі впровадженням і використанням інформаційних технологій, зокре- ма: поширення нових форм масової комунікацій, трансформація та розвиток систем «циф- рової» демократії та електронного урядування, сучасних технологій. Розкрито стан проблеми розвитку інформаційних технологій.