комунікативна діяльність

Formulation of the problem. Social and political transformations observed in the public sphere of Ukrainian society involve increasing attention to the activities of public agencies and the development of communicative activities both between them and between them and the population. Public agencies should implement their activities on the basis of openness, transparency and publicity, using the latest forms, methods and approaches to the implementation of communicative activities.

Problem setting. The rapid development of modern society requires the creation of new forms of cooperation and mutual understanding and requires new forms of communication, which will be characterized by even greater efficiency, openness, transparency, efficiency and quality. The total penetration of communication into all spheres of public life actualizes its significance and functional role.