Modernization of Communicative Activity of Public Agencies

Formulation of the problem. Social and political transformations observed in the public sphere of Ukrainian society involve increasing attention to the activities of public agencies and the development of communicative activities both between them and between them and the population. Public agencies should implement their activities on the basis of openness, transparency and publicity, using the latest forms, methods and approaches to the implementation of communicative activities. Such challenges require reinterpretation of the concept of public  information management and provision of reliable public  feedback, improvement of communication procedures in the public administration system.

Analysis of recent research and publications. In modern society, the following researchers study intercultural communication: F. S. Batsevych, M. M. Halytska, O. V. Ihna- tenko, O. P. Kuchmii, V. M. Manakin, K. S. Maltseva, Y. A. Makarenko, I. Y. Miazova,

M. M. Ryzhkov, S. H. Ter-Mynasova, O. M. Frolova, and other. In their works, the researchers study the patterns of behavior of individuals under the influence of certain social and cultural phenomena caused by intercultural communication.

Distinguishing previously unsolved parts of the overall problem. Along with a large number of publications on intercultural communication, it is necessary to note the need for in-depth research on modernization of communication activities of public agencies in modern conditions, as this aspect is important for development of statehood and transition to a new communicative format between the population and public agencies.

Presentation of the main material. In modern conditions public agencies are called to perform a number of tasks corresponding to the challenges of the world. They function in accordance with the conditions that form the newest social space.

One of the key areas of interaction between public agencies and the public in the context of modernization of their communication activities is to ensure openness and transparency in line with the latest principles of public policy, according to which the newest foundations of public policy in the field of public communication should be developed.

This involves modernizing the functional responsibilities and restructuring of public agencies, i.e. changing organizational approaches to their activities. In accordance with modern transformational changes in the Ukrainian and world society, this modernization should take place on the basis of the development of e– government, i.e. translation of a number of procedures in the field of public administration into digital environment.

Information support of strategic directions of the state development in accordance with the need to modernize the communicative activity of public agencies requires improvement through the development of automated computer and information-analytical networks, centers and systems. This will provide an opportunity to improve the internal communications of public agencies in course of development and implementation of administrative decisions in routine and crisis situations.

Modern communication technologies in provision of public services to citizens and institutions are designed to increase the level of trust to public agencies, so this area is important given its social orientation. Along with this, economic development, increasing the competitiveness and investment attractiveness of Ukraine, creation of a positive business climate within the country, are also worth mentioning and have a positive impact on expanding the scope of implementation of the new communication technologies.

Implementation of the newest communication technologies in professional activities of public servants involves a continuous improvement of informational literacy, training and use of information technologies in their work.

E-democracy technologies play an important role  in improving the  efficiency of communication between public agencies and the public, as citizens will be able to solve their problems quickly, using electronic applications.

Educational programs for the public, formed in electronic form and designed to unify the principle of using public services by citizens, should take the same route.

It is necessary to emphasize the importance of social networks, which in the modern world play a role of a specific communication tool. Introduction of these means of communication will improve the interaction of the  stakeholders with public agencies, especially at regional and local levels.

It is worth mentioning the need to form special interactive services, which the citizens would be able to use for solving socially significant issues, at local, regional and national levels.

Conclusions. Modernization of communicative activities of public agencies in modern conditions has technical, technological and social nature. This format of interaction between public agencies and the public involves solving a wide range of problems that currently exist in this area, in particular, overcoming “digital inequality” caused by significant distortion in informational, technical and technological literacy of the population.