marketing distribution policy

The existing approaches to management systems formation are analyzed. It is proposed to manage marketing distribution policy according to the principles of the 5P-4S-5C. It is determined that the effectiveness of marketing distribution policy can be defined on the basis of indicators that can be combined in the following groups: market share indicators, indicators of sales activities profitability, indicators of marketing costs effectiveness, indicators of inventory and indicators of service

The basic approaches of distribution channels formation of enterprise are analyzed, the stages of sale channel strategy development are studied. The modern trends of sales channels development related to direct marketing are analysed. The processes of development, maintaining and usage of customers, suppliers and mediators databases are considered in order to establish and develop contacts with them, advantages and disadvantages of the databases usage are overviewed. The appropriateness of economic-mathematical modeling usage to optimize marketing distribution policies is justified.