marketing research

Based on the results of the SWOT-analysis, the prospects and strategy for the development of a homeopathic medicinal product based on ipecacuanha are substantiated. It was found that there is only one domestic complex drug on the pharmaceutical market. It is shown that reduction of the cost and improvement of the quality of the starting material is possible with the use of biotechnological methods. Ultrasonic filtration is proposed to obtain the matrix tincture.

The article presents the concept of marketing research, its methodology and a brief overview of key categories of research. The authors define marketing research as the collection, processing, analysis and synthesis of data to support marketing decisions and the activities of enterprises in the market by reducing uncertainty and risk.

Four types of basic marketing research are described, including primary research, secondary research, quantitative research, and qualitative research.

Nowadays, marketing research is increasingly important for the success of enterprises. Conducting marketing research reduces the risk of making wrong decisions in the analysis and development of marketing strategies, planning and control of marketing activities.