The development of road transport enterprises is in the interests of many shareholders, so the studying of theoretical, methodological and applied aspects of strategy formation is extremely important. The aim of the article is to study the general macroeconomic trends on the Freight market and systematize theoretical approaches in the context of identifying specific industry strategies. The methodological basis is a quantitative and qualitative analysis of the strategic opportunities of motor transport enterprises.
motor transport enterprises
To calculate the value of an enterprise, it is necessary to use the approaches and methods of valuation and to choose the most suitable for a particular enterprise. The article discusses methodological approaches that are legally established in Ukraine, such as profitable, cost and comparative. Also considered are synthetic methods of valuing an enterprise that cannot be directly attributed to any of the traditional approaches. This is an optional approach and one based on the model of Edward Bell Olson. They combine the benefits inherent in each of the main traditional approaches.