STRUCTURE OF NEWS MESSAGES AS A TOOL OF COMMUNICATION
The article outlines the structure of news reports, describes the way sofnews publishing, which has been developed by journalist practice. Since mass media should not chaotically translate information that is in demand, but rather should predict the impact this information has on society, the features of hard and soft news are compared in our study. Now it is necessary to overcome stereotypes that correspondent just informs, because it leads to the simplification of the media. These stereotypes move into the consciousness of a new generation of journalists.