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The article explores the integration of podcasts into cross-media platforms focused on economic topics, with an emphasis on their potential to increase financial literacy and engage audiences. An analysis of global practices indicates a high demand for economic podcasts (100 % of the analyzed resources), while in Ukraine only 28 % of economic media use this format, which is significantly inferior to global indicators.

The media market is developing rapidly. Mass media on the Internet are convergent, creating and publishing photo, audio and video content along with text. Therefore, it is not surprising when, for example, newspapers/magazines create video materials, and TV channels create audio productions.