product competitiveness

Innovations in the field of marketing as a factor for increasing the competitiveness of domestic dairy processing factories

The article studies the peculiarities of Ukrainian milk and dairy products market under current conditions. It substantiates steps to improve the competitiveness of milk processing factories by implementing innovations in their product marketing and sales policy. The effectiveness of such measures is proven in the context of a domestic milk processing company.

Multi-level marketing strategy for competitiveness ensuring of automobile enterprises

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products is proposed. The existing strategies are analyzed and the most effective methods fo r assessing the actual strategy are offered. An analysis of the previous studies labor market is done to determine the marketing strategy efficiency indicators. The current market trends are determined and potential obstacles to implementation of the developed multi-level strategy are identified.