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  3. Issue 1, Number 779(1), 2014
  4. Multi-level marketing strategy for competitiveness ensuring of automobile enterprises

Multi-level marketing strategy for competitiveness ensuring of automobile enterprises

SEMI.
2014;
Volume Випуск 1, Number 779(1)
: 149-155
Authors: 

O.V. Yurynets, O.Ja. Tomyuk

Lviv Polytechnic National University, Department of Management of Organizations 

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products is proposed. The existing strategies are analyzed and the most effective methods fo r assessing the actual strategy are offered. An analysis of the previous studies labor market is done to determine the marketing strategy efficiency indicators. The current market trends are determined and potential obstacles to implementation of the developed multi-level strategy are identified.  The specific features of the process of setting strategic goals by the company are characterized. The forms of applying the marketing mix tools at every level of the marketing strategy that are most effective in its implementation are analyzed in detail and proposed. 

automobile company
product competitiveness
marketing strategy
car market
marketing mix

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