INSTAGRAM AS A PLATFORM FOR FORMING THE IMAGE OF THE COUNTRY (ON THE EXAMPLE OF THE ACCOUNT OF THE OFFICE OF THE PRESIDENT OF UKRAINE AND OF THE PRESIDENT OF UKRAINE VOLODYMYR ZELENSKY PERSONAL PROFILE)
Today, Instagram social network is one of the most popular in Ukraine. In addition, it is the most dynamic web resource, because its developers regularly optimize all features. If it was previously used only as a platform for distributing photos and their short descriptions, today it is a resource that also plays an important role in creating and disseminating information and messages. It is a social network that has won a large audience, especially young people. That is why it also influences the formation of public opinion and the image of the country and its authorities.